Tag Archives: Google

Micro-Moments Now: 3 new consumer behaviors playing out in Google search data

By Lisa Gevelber Jul 2017 Mobile, Search, Micro-Moments  

Mobile Search
Mobile Search

People’s search behavior is evolving and their expectations are becoming clear. Google’s VP of Marketing for the Americas Lisa Gevelber gives a glimpse of the consumer taking shape behind the data.

  1. The “well-advised” consumer
  2. The “right here” consumer
  3. The “right now” consumer

Two years ago, Google introduced the concept of micro-moments. We put a name to a behavior that, thanks to mobile, was becoming pervasive. People had started to expect an immediate answer in the moments they wanted to know, go, do, and buy. The concept of micro-moments was perhaps as truthful, observable, and relatable a consumer behavior trend as any marketer could wish for.

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CTR – Google Adwords

Google AdwordsClickthrough rates (CTR) for the ads are about 8% for the first ad, 5% for the second one, and 2.5% for the third one. Search results can return from 0 to 12 ads.

Roundtable: Google, Amazon, or Apple?

Which tech titan is the best buy at current prices: Google (Nasdaq: GOOG), Amazon (Nasdaq: AMZN), or Apple (Nasdaq: AAPL)?

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Connecting the other 3 billion – O3b

O3b Networks, with support from Google, Liberty Global and HSBC, to deploy world’s first high-speed, low-cost satellite system to transform communications access for billions worldwide

–New communications system to enable low-latency trunking for emerging markets — 

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Google Alerts

"Google Alerts are e-mails automatically sent to you when there are new Google results for your search terms." Three types of alerts are offered: "News," "Web," and "News & Web." Track news stories and learn about new Web pages. A "News Web&quot alert is an e-mail that lets you know when new articles related to your search term make it into the top ten results for a Google News search or the top twenty results for a Google Web search."
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