Tag Archives: Ethos

Ethos, Pathos, Logos – A General Summary of Aristotle’s Appeals

EthosPathosLogos

Aristotle
Aristotle

Within the Trivium the goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else’s. The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories–Ethos, Pathos, Logos.

Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.

Continue reading Ethos, Pathos, Logos – A General Summary of Aristotle’s Appeals