Offered by Brian Walter, the prominent coach speaker, it is probably the simplest way of attracting your audience to your business plan. According to this approach, your presentation should be split into three stages:
An elevator pitch is a universal tool that can be employed in any networking opportunity. Thus, share it with your team so that everyone is prepared to pitch it as soon as an opportunity arises.
The most important point, however, is to remember that the core aim of your pitch is to show the value proposition your idea creates. So don’t try to hide it by digressing into irrelevant matter.
• WOW. At this stage your main purpose is to attract a person’s attention by making a compelling and often surprising statement that will make them want to find out more.
• HOW. Explain what it means and state what your role is in the process.
• NOW. Use storytelling to tell a real-life example of how your idea works.
ABOUT BRIAN WALTER
A hiiiiiiighly humorous Extreme Emcee and infotainment expert who makes YOUR meeting memorable
He’s a Guinness Book of World Records holder for producing the world’s shortest TV commercial. Brian has earned the elite Certified Speaking Professional (CSP) designation from the National Speakers Association, and is also a member of Meeting Professionals International.
