Tag Archives: alex yampolsky

The Experience of Learning

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The process of learning is an important and implicit part of the users’ interaction with products, both in a digital and non-digital realm. It is a continuous process, regardless of their level of expertise or previous familiarity with the subject matter. It begins with the users’ initial interaction with the product and continues all the way through as most advanced functions and features are learned. An effective learning experience can greatly enhance the users’ overall experience with the product.

The action of learning is a three-step process, comprised of Information Acquisition, Information Processing and Information Cataloging/Action Taking. Let’s take a look at what is involved in each of these three steps.

Continue reading The Experience of Learning

“You Never Know” or “Linguistic Threesomes”

mean people suckIn what some consider to be the golden era of American advertising, (late 1940’s through late 1960’s), many advertising agencies effectively employed a three-word tagline/slogan model for products and services being advertised. This method became quite popular in both radio and print formats. It is certainly very much in use today.So what makes the idea of saying something in three words so effective? Well, to illustrate this, perhaps we could take a look at some of the everyday examples, when all of us, regardless of our educational and socio-economic backgrounds, find it absolutely, positively necessary to express our ideas simply in three words:-          leave me alone
–          what’s your problem? (technically it’s four words, but I’ll explain later)
–          are you mad? (at times alternated with “are you stupid?”)
–          well, well, well…
–          check it out Continue reading “You Never Know” or “Linguistic Threesomes”

All Things Branding – BrandQue

Art and Copy or How to win an election in three words!

Obama logoAs the 2012 election year is approaching, it is important to remember and acknowledge some of the key successful branding components of the Obama’08 campaign.
For the first time in the history of American politics we saw a candidate use a logo, or a brand mark, to be more precise. Designed by Sol Sender’s creative team, the new “O” symbol effectively employed four visual elements:
  1. an all-encompassing circle, (solidity, stability, strength)
  2. a stylized American landscape, (traditional motif in election campaigns)
  3. a rising sun, (symbolizing hope, new beginning, idea of a new day)
  4. a pale blue sky, (uplifting color gradient, reinforcing the idea of a new day)
Read more at BrandQue.com