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The concept is simple, memorable, complete . . .

Three Flags - Jasper Johns
Three Flags – Jasper Johns

Just think of something that comes in threes. For example: the colors on the American flag; Caesar’s most famous words, “Veni, vidi, vici” (“I came, I saw, I conquered”); the number of legs on each side of an insect. Then explore the book to see how we connect.

Simplicity – Chunking

Rock Paper Scissors
Rock Paper Scissors

We sometimes use three items to simplify a concept. Time has a past, present and future, a before, during and after, yesterday, today and tomorrow. The clock has a second, minute and hour hands, days, weeks, and months define a year. This chunking gives us enough information to add more concepts as we build more complex concepts, models or ideas.

Memory – Hooks

Three Parts of the Brain
Three Parts of the Brain

It’s not a repetition, but a tripetition that creates memory. it could be three words in a sentence, three sentences in a quotation, or three verses in a song. If we keep looking we see that three words define a sentence (subject, verb, object), the a minimum of three sentences defile a paragraph. The original popular 78 RPM recordings on vinyl were designed for three minutes of play with the chorus repeating three times.

Human Excellence

1977 World Series Game 6 - Reggie Jackson belts three homers
Reggie Jackson

In sports doing something three times shows mastery. From the three-peat to the triple play to the hat-trick, we honor great performances and remember the moments. Who could forget Reggie Jackson hitting three home runs in the sixth game of the 1977 World Series in baseball.


A Generalist’s Playground

Scholarly Research

Albert Einstein
Albert Einstein

We have some very deep articles like The Number 3 in American Culture by Alan Dundes, Ethos, Pathos and Logos, Words and Numbers, The Three Dimensions of a Complete Life by Martin Luther King Jr., Living in Threes: Triangles and Triglyphs in Ancient Cultures and many more.

Michael S Eck, Obsessor in Chief – Book of Threes

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