Category Archives: Idioms

Idioms are expressions with greater meaning. Phrases like "nick of time" or "in other words" or "for heaven's sake". Definition: a group of words in a fixed order that have a particular meaning that is different from the meanings of each word understood on its own:

Jesus H Christ

Jesus ChristThe Etymology of Jesus H. Christ

by Peter Kirby (May 11, 2003)

Question: What is the origin of the H. in the phrase, Jesus H. Christ? There is no great mind which has not but come to rest on this important question. It is a question which every man must consider in the course of his education, and the answers discovered are as varied as the approaches taken.

The child brought up in a home of prayer, on first hearing the expletive from his father’s lips, need only look to the words of the Our Father for the explanation: “Our Father, Who Art in Heaven, Harold Be Thy Name.”

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Dead Pan Humor

Steven Wright

Dry humor with a blank expressionless face. This type of humor is common among shy and socially indifferent people. Includes other elements of humor ranging from shy humor, sarcastic even macabre humor and other personal characteristics which makes it unique to the individual. Deadpan humor is one of the most complex and to many enigmatic comedy styles as only a select few truly understand it enough to appreciate it for it’s brilliance.

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Micro-Moments Now: 3 new consumer behaviors playing out in Google search data

By Lisa Gevelber Jul 2017 Mobile, Search, Micro-Moments  

Mobile Search
Mobile Search

People’s search behavior is evolving and their expectations are becoming clear. Google’s VP of Marketing for the Americas Lisa Gevelber gives a glimpse of the consumer taking shape behind the data.

  1. The “well-advised” consumer
  2. The “right here” consumer
  3. The “right now” consumer

Two years ago, Google introduced the concept of micro-moments. We put a name to a behavior that, thanks to mobile, was becoming pervasive. People had started to expect an immediate answer in the moments they wanted to know, go, do, and buy. The concept of micro-moments was perhaps as truthful, observable, and relatable a consumer behavior trend as any marketer could wish for.

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Pull the plug

Pull the plug
Pull the plug
1. Lit. to turn off someone’s life-support system in a hospital. (Based on pull the plug (on something) {2}. This results in the death of the person whose life support has been terminated.) They had to get a court order to pull the plug on their father. Fred signed a living will making it possible to pull the plug on him without a court order.

  1. Fig. to put an end to someone’s activities or plans. (Based on pull the plug (on something) {2}.) The mayor was doing a fine job until the treasurer pulled the plug on him. David pulled the plug on Fred, who was taking too long with the project.

pulling the strings

Pulling the strings
Pulling the strings

COMMON If someone pulls the strings, they control everything that another person or an organization does, often in a way that is not noticed by people. He engineered many of these political changes, pulling the strings from behind the stage. He is the kind of man who prefers to work behind the scenes, pulling the strings.

Note: The image here is of a puppet which is controlled by means of strings.

Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012

Happily ever after

Happily ever after
Happily ever after

The new economic realities of the 19th century then cross-pollinated with the ideas that emerged from the Enlightenment about individual rights and the pursuit of happiness, and the result was a full-blown Age of Romanticism. It was the 1800s and people’s feelings suddenly mattered. The new ideal was not only to marry for love but that that love was to live on in bliss for all of the eternity. Thus, it wasn’t until the relatively recent 150 years ago that the ever-popular “happily ever after” ideal was born.