SEPTEMBER 7, 2011
Delivering a successful presentation requires preparation and practice. You need to gain the trust of your audience and convey your message clearly. Here are three mistakes you should avoid next time you’re preparing to stand up in front of a crowd:
- Not knowing your audience. Long before you walk into the room, determine who your audience is and what they will do with the information you present.
- Failing to grab your listeners’ attention. Give the audience a reason to care. Hook them by describing the problem you’re trying to solve, or use an anecdote or a counterintuitive fact.
- Using unrelated visual aids. Just because a chart looks good doesn’t mean you need to include it. Your audience may be annoyed and possibly confused if your visual aids aren’t directly related to your message.
