Tag Archives: GDA

Label wars: GDA vs traffic lights

Traffic Lights

Some of the UK's major food manufacturers are launching a £4m food labelling campaign using a guideline daily amounts (GDA) system, where the labels show percentages of sugar, salt, fat and calories in each serving.

Other companies use the Food Standard Agency-approved traffic-light labels, where green is good and red warns shoppers not to consume too much.

TRAFFIC LIGHT LABELLING

Sainsbury, Asda and Waitrose, the Co-Op and Marks and Spencer have all opted for a traffic-light label.

This is the system the Food Standards Agency would like the whole industry to adopt.

(note: Unfortunately, the food lobbies won the war and the simpler labeling using Traffic Lights was rejected – Author – The Book of Threes)

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