Those of you familiar with advertising may be familiar with the rule of 3. This rule states that in order for a consumer to actively think about purchasing your product or service you have to hit them with the advertisement 3 different times. For example if a company wants to sell you something they should send you an email, a direct mail letter and give you a phone call. This is just an example, but you get the point. This “rule” has been around quite some time and I think we need to re-examine its effectiveness.