Label wars: GDA vs traffic lights

Traffic Lights

Some of the UK's major food manufacturers are launching a £4m food labelling campaign using a guideline daily amounts (GDA) system, where the labels show percentages of sugar, salt, fat and calories in each serving.

Other companies use the Food Standard Agency-approved traffic-light labels, where green is good and red warns shoppers not to consume too much.

TRAFFIC LIGHT LABELLING

Sainsbury, Asda and Waitrose, the Co-Op and Marks and Spencer have all opted for a traffic-light label.

This is the system the Food Standards Agency would like the whole industry to adopt.

(note: Unfortunately, the food lobbies won the war and the simpler labeling using Traffic Lights was rejected – Author – The Book of Threes)

Its supporters say the GDA system is flawed because many adults do not understand percentages.

The FSA says its research shows traffic-light labels are easier to understand.

"Some consumers do like the extra information that GDAs provide," it said in a statement.

"However, without a traffic light colour code our research showed that shoppers can't always interpret the information quickly and often find percentages difficult to understand and use."

Diabetes UK has described it as the "quickest and easiest" way for consumers to know what their food contained.

From our Have Your Say debate: Paul McLoughlin, from London, said: "The traffic light system is really useful as you can tell, with one quick glance, if the product being purchased is basically, reasonably healthy.

"Having to manipulate percentages, whilst relatively simple consumes more time than identifying a colour and so – for many people at least – will not be performed upon purchase."

Martin Hudson, from Salisbury, also prefers the traffic lights system.

He said: "I'd prefer any labelling to highlight exactly what's in my food especially, when it's additives, preservatives and colouring agents.

"As to the 'healthiness', I think I can decide that myself."

TRAFFIC LIGHT LABELLING
 
  Low
Per 100g
Medium 
Per 100g
High
Per 100g
Fat 0-3g Between 3g 
and 20g
20g and over
Saturated fat 0-1.5g Between 1.5g
and 5g
5g and over
Total sugars 0-5g Between 5g 
and 15g
15g and over
Salt 0-0.3g Between 0.3g
and 1.5g
1.5g and over
Source: Food Standards Agency

 

 

 

 

 

 

 

 

 

 

 

GDA

The GDA campaign is supported by a coalition of the UK's biggest food and drink manufacturers as well as supermarkets Tesco, Somerfield and Morrison.

The labels show percentages of GDA of sugar, salt, fat and calories in each serving.

GDA Labeling

GDA labelling shows percentages of guideline daily amounts per serving

Members of the GDA group claim consumers will find the percentages of GDAs easier to understand than the FSA's "traffic light" system.

GDA campaign director Jane Holdsworth described it as a "simpler" system.

Twenty-one companies and retailers that use the system have claimed people will not buy products with red labels on them.

From our Have Your Say debate: Lucy Jones, from Manchester, said: "I prefer the GDA system, as in place in Tesco, as I find it more informative.

"I find the 'traffic lights' system, at best patronising and at worst misleading.

"Cheese, for example, has a relatively high saturated fat content but under the GDA system you can more easily see that a small portion doesn't 'break the bank' for your daily limit."

GUIDELINE DAILY AMOUNTS
 
  Women Men
Energy (Calories) 2,000 2,500
Protein 45g 55g
Carbohydrate 230g 300g
of which sugars 90g 120g
Fat 70g 95g
of which saturates 20g 30g
Fibre 24g 24g
Sodium 2.4g 2.4g
Equivalent as salt 6g 6g
Source: Institute of Grocery Distribution

 

 

 

 

 

 

 

 

 

 

 

Source: http://news.bbc.co.uk/2/hi/uk_news/6231137.stm

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